April 6, 2007

  • Thought

    Concerned Alanis’ “My Humps” on YouTube is more important than I can comprehend. (Kids sabotage Media Diet 10 minutes after I wake up)

    View on Twitter

April 5, 2007

April 4, 2007

  • Thought

    Considering a Media Fast this weekend. Not sure I can actually do it. It’s been a LONG time.

    View on Twitter

April 3, 2007

  • MarketingProfs Says Sorry

    James Carroll at “Ceridian” sent us a quick note today:

    Don’t know if you’ve seen the e-mail blast(s) from marketingprofs.com. I liked their apology, plus it makes me feel good that not everyone’s perfect! It appears that most (all?) of “MarketingProfs” subscribers received numerous messages, all with slightly different offers or messaging. Here’s what my inbox looked like earlier today:

    James is right, the apology they sent out as soon as they realized what had happened was a good one.

    It probably wasn’t the nicest message to have to write, but Sharon Hudson did the write thing and handled it professionally and in a warm, personal manner. I think Sharon might have to add a comment to our “Question of the Day — Your Biggest E-marketing doh?”

    Originally published at www.onedegree.ca on September 7, 2006.

April 2, 2007

  • Thought

    Pondering whether having a flat tire on the way to work is an omen for how the day will go.

    View on Twitter

April 1, 2007

  • Thought

    Hating this whole “@” thing – ready to stop following Jaffe because it’s just noise to anyone who isn’t following the “@ed” person as well.

    View on Twitter

  • Thought

    Feeling happy that April 1 is a Sunday. Easier to ignore the silliness on a weekend.

    View on Twitter

March 30, 2007

March 29, 2007

March 28, 2007

March 27, 2007

March 26, 2007

March 23, 2007

March 22, 2007

March 21, 2007

  • Thought

    Debating how much Twitter should be about me vs. my “followers” – reconsidering the whole “I’m having a good latte” kind of tweets.

    View on Twitter

March 20, 2007

  • Thought

    American Idol – anyway to see how many twitters are doing the same thing right now? 🙂

    View on Twitter

  • Has Web Dev Changed In 10 Years?

    Alex Pejcic is President & Co-Founder of “Sonic Boom”, an interactive agency in Toronto, Canada. We’ll be following up this question with five more for Alex later this week.

    One Degree: Has the business changed since you started “Sonic Boom”10 years ago and if so, how?

    Alex Pejcic: Yes it has changed! Here are 10 profound changes that I have experienced over the last decade:

    1. Clients are much wiser and therefore better understand the value of interactive media in their marketing or IT mix.
    2. The increasing importance of brand, user experience and psychographics in the strategic makeup of interactive campaigns.
    3. The unquestionable need to qualify and quantify the success of interactive campaigns to prove ROI on client spends.
    4. With respect to Sonic Boom, large-build projects are less in demand, and smaller (but very significant) “campaign-focused” assignments are more requested.
    5. The paramount role of customer service in retaining clients. Since interactive media is a living, breathing organism, our company required being modular and responsive in order to manage such business. This was the formula Sonic Boom used to secure the agency’s survival and ironically stimulate growth.
    6. Online audiences are becoming much more demanding and therefore the “big idea” is king. Creativity in content and technology is a must in order to demonstrate prominence over our clients’ competitors.
    7. The emergence of online guerilla marketing tactics such as viral messaging, blogging and opinion polling. Who would have thought that clients would be comfortable in allowing consumers to provide insight to other consumers on their behalf in such a transparent manner?
    8. Broadband connectivity, digital display mechanisms, and mobile communication are becoming the norm in Canada and likewise gaining wide acceptance across the world. This will continue to open many doors for our industry.
    9. When we started Sonic Boom in 1996 we were all part of a pending gold rush, then the bubble burst around 2001. Now here we are in a professed “renaissance” all in the period of 10 years. Are we on the verge of another revolution?
    10. Words that had never existed before like searchability, usability, blogging, podcasting, texting, spamming and actionability have become an everyday part of my life.

    Originally published at www.onedegree.ca on March 20, 2006.

March 18, 2007

March 17, 2007

March 16, 2007