MarketingProfs Says Sorry

James Carroll at “Ceridian” sent us a quick note today:

Don’t know if you’ve seen the e-mail blast(s) from I liked their apology, plus it makes me feel good that not everyone’s perfect! It appears that most (all?) of “MarketingProfs” subscribers received numerous messages, all with slightly different offers or messaging. Here’s what my inbox looked like earlier today:

James is right, the apology they sent out as soon as they realized what had happened was a good one.

It probably wasn’t the nicest message to have to write, but Sharon Hudson did the write thing and handled it professionally and in a warm, personal manner. I think Sharon might have to add a comment to our “Question of the Day — Your Biggest E-marketing doh?”

Originally published at on September 7, 2006.