August 15, 2013

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    Neuroskeptic: Why (And How) To Write Less

    I said a couple of times during my recent trip to UPenn that "Most writing is too long" . People seemed to nod appreciatively at this, so here’s some more on that topic… Most writing is too long and the most common reason is that it’s not written for the reader’s benefit . Readers want the…

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August 14, 2013

August 13, 2013

August 12, 2013

August 11, 2013

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    The Shaker Design Philosophy – Bokardo

    I love this design philosophy of the Shakers…goes for designing anything. “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.” The Shaker design philosophy is one of prioritization: their main priority is to be…

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August 10, 2013

August 9, 2013

August 8, 2013

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    Redrawing the Tree of Life – Phenomena

    In 1837, Charles Darwin scribbled a simple tree in a notebook and scrawled above it, “I think.” That little doodle represented a big idea: that species were descended from common ancestors. They looked different from each other today thanks to the differences that evolved after their lineages split.…

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August 7, 2013

August 6, 2013

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    How to Get Startup Ideas

    Want to start a startup? Get funded by Y Combinator . November 2012 The way to get startup ideas is not to try to think of startupideas. It’s to look for problems, preferably problems you haveyourself. The very best startup ideas tend to have three things in common:they’re something the founders…

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August 5, 2013

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    The Web We Lost – Anil Dash

    Update: A few months after this piece was published, I was invited by Harvard’s Berkman Center to speak about this topic in more detail. Though the final talk is an hour long, it offers much more insight into the topic, and I hope you’ll give it a look. The tech industry and its press have treated…

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August 4, 2013

August 3, 2013

August 2, 2013

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    Show Me Your Badge – NYTimes.com

    AT the end of “Fundamentals of Atomic Force Microscopy,” a short online course offered by Purdue University, students who score at least 60 percent on the final exam will receive an e-mail with a file attached. It will contain a picture of a blue-and-white circle, roughly one inch in diameter,…

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August 1, 2013

July 31, 2013

July 30, 2013

July 29, 2013

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    Continuous Discovery

    HOME Services Product Marketing Technology User Experience Public Workshops Articles Clients Resources Company Team Manifesto Contact Us Posted by marty cagan on October 24, 2012 I have written recently about how product teams do product discovery in parallel with product delivery . I have also…

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July 28, 2013

July 27, 2013

July 26, 2013

July 25, 2013

July 24, 2013

July 23, 2013

July 22, 2013

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    Why Do Great Ideas Take So Long to Spread?

    Just because a new fact or idea seems right, doesn’t mean it will spread like wildfire. Evolution, hand washing in hospitals, the inevitability that personal computers were the future of technology — none of these ideas were accepted immediately, even though they seem obvious today. Change takes…

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July 21, 2013

July 20, 2013

July 19, 2013

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    All content is marketing | The Intercom Blog

    Everything you write should be crafted with the intention of selling, educating, or increasing customer loyalty. The phrase “Content Marketing” describes marketing by attracting potential customers with content that interests them. All content should have that goal however, not just the stuff…

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July 18, 2013

July 17, 2013