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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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Why we’re focused on ‘time saved’ not ‘time spent’

First it was pageviews, now “time spent” has become the prevailing metric of success at many news organizations. “The fundamental challenge facing newspapers is to increase the time people spend on their content,” proclaimed Google Chief Economist Hal Varian this week. “More time reading the…

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