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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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Why “saving money” and “ROI” are probably the wrong way to sell your product by @
ASmartBear

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” And customers demanded it — some even required that we produce an ROI spreadsheet. And we did. The argument makes sense (though it’s wrong). Code Collaborator is tool which…

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