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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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Stop Using The Cup of Coffee vs. $0.99 App Analogy | A Designer Life

We’ve all seen the joke . Those of us in app development love to talk about how ridiculous it is that people will drop $4 every other day on a cup of coffee but will not “waste” 99 cents on our hot new app. I hope by now we’ve learned something: This comparison doesn’t work. Why haven’t we seen…

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