• Home
  • About
  • Archive
Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

Bookmark


Six Steps to Put Christensen’s Jobs-to-be-Done Theory into Practice – Forbes

Nine of the ten most valuable companies in America can trace their greatness to reconceiving a market’s boundaries. From ExxonMobil XOM -0.59% to Apple AAPL +0.75% to Wal-Mart, these firms expanded markets that others saw as static. How can companies in today’s economy – seemingly hemmed in on all…

Continue Reading →