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Six Steps to Put Christensen’s Jobs-to-be-Done Theory into Practice – Forbes
Nine of the ten most valuable companies in America can trace their greatness to reconceiving a market’s boundaries. From ExxonMobil XOM -0.59% to Apple AAPL +0.75% to Wal-Mart, these firms expanded markets that others saw as static. How can companies in today’s economy – seemingly hemmed in on all…