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Re-framing the dichotomies: Open/Closed vs. Integrated/Fragmented | asymco
Google likes to market itself as “Open” in contrast to “Closed” alternatives. Apple likes to market itself as “Integrated” in contrast to “Fragmented” alternatives. These dichotomies are judgmental and meant to portray “us=good” vs. “them=evil”. Neither gets to the point of how the two companies are…