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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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Probability: A UX Designer’s Second-Best Friend | UX Magazine

“Design for the probable case; provide for the possible case.” – Alan Cooper Las Vegas was built by people who understand probability – and paid for by people who don’t. In UX design, applying a solid sense of probability often determines whether we come out ahead or behind. So, if a solid command…

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