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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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Don’t compete on features | Andrew Chen (@
andrewchen)

The “Ultimate Driving Machine” is a classic slogan that makes BMW compete based on position, not features. It’s hard to keep things simple, especially when adding so many new features In my recent post on the virtues of marketing simple products , a couple readers wrote in to write a really…

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