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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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Design Staff — Change aversion: why users hate what you launched (and what to do about it)

Change aversion: why users hate what you launched (and what to do about it) Change is good. When a product becomes more fun or makes us more efficient, we embrace change. Technology startups often lead the way, rapidly iterating in an ongoing effort to create better experiences for their users. But…

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