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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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‘You Are Not So Smart’: Why We Can’t Tell Good Wine From Bad – Life – The Atlantic

The Misconception : Wine is a complicated elixir, full of subtle flavors only an expert can truly distinguish, and experienced tasters are impervious to deception. The Truth : Wine experts and consumers can be fooled by altering their expectations. You scan the aisles in the liquor store looking for…

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