Why Watch The Super Bowl If The Ads Are Online?

OK, I’ll admit it, I’m not a big football fan. Not at all. But, I AM a marketer, so I tended to watch the Super Bowl just for the ads. Problem is, in Canada Global has the nasty habit of inserting Canadian ads in place of the US ones. But now we can watch all the Super Bowl ads pretty much as the game is happening, so I ask you… Why watch the game if the ads are online?

(Bonus Question: Did anyone calculate what percentage of the Super Bowl ads prominently featured a URL to drive traffic to a microsite to support the ad?)

Originally published at www.onedegree.ca on February 5, 2007.