I wonder what @DerrenBrown makes of “ASMR”.

http://www.washingtonpost.com/lifestyle/style/a-whisper-then-tingles-then-87-million-youtube-views-meet-the-star-of-asmr/2014/12/12/0c85d54a-7b33-11e4-b821-503cc7efed9e_story.html?hpid=z1