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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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Understanding Fairness is the Key to Keeping Customers – N. Taylor Thompson – Harvard Business Review

Remember Netflix — with the DVDs that came in the mail? In July 2011, Netflix decided to unbundle its streaming and DVD products. This move was textbook strategy. In fact, it is taught at HBS as an example of how economically informed decisions can benefit both company and customer. Textbook logic…

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