Last week we did a one week update on our little “gordonandfrank.ca” experiment. Here’s what we see after two weeks:

• 21,026 pages served (a bit less than half of One Degree traffic).
• 4,032 people clicked through to the real Bell site.
• 2,001 people got here by searching on phrases using Bell, Beavers, Frank, or Gordon.
• “Bell Beavers” is the most common search term. 683 people got to One Degree using that phrase!
• 89 people got here because of Norm MacDonald. They’re still angry about this.
• 46 people have taken the time to post “often gushing” comments about the mascots.

Here are the top twenty “beaver-related” searches driving our traffic:

1. bell beavers
2. frank and gordon
3. bell canada beavers
4. frank and gordon beavers
5. rankandgordon
6. frankandgordon.ca
7. frank and gordon bell
8. bell canada commercials
9. bell beaver commercials
10. gordon and frank
11. frank and gordon commercials
12. gordonandfrank.ca
13. bell canada beaver commercials
14. voices of frank and gordon
15. bell frank and gordon
16. frank & gordon
17. “frank and gordon”
18. bell beaver
19. bell canada beaver
20. bell commercials

Interestingly enough, traffic is increasing over time, not dying down as I assumed it would.

Today’s lesson: You never know when you’ll blog something that has a *huge* impact on your traffic and the profile of your site. My quickie post about an ad I saw during the Super Bowl now accounts for half the entire one-year-old site’s traffic — after only two weeks!

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Originally published at www.onedegree.ca on February 21, 2006.