Two Weeks With Gordon and Frank

Last week we did a one week update on our little “” experiment. Here’s what we see after two weeks:

  • 21,026 pages served (a bit less than half of One Degree traffic).
  • 4,032 people clicked through to the real Bell site.
  • 2,001 people got here by searching on phrases using Bell, Beavers, Frank, or Gordon.
  • “Bell Beavers” is the most common search term. 683 people got to One Degree using that phrase!
  • 89 people got here because of Norm MacDonald. They’re still angry about this.
  • 46 people have taken the time to post “often gushing” comments about the mascots.

Here are the top twenty “beaver-related” searches driving our traffic:

  1. bell beavers
  2. frank and gordon
  3. bell canada beavers
  4. frank and gordon beavers
  5. rankandgordon
  7. frank and gordon bell
  8. bell canada commercials
  9. bell beaver commercials
  10. gordon and frank
  11. frank and gordon commercials
  13. bell canada beaver commercials
  14. voices of frank and gordon
  15. bell frank and gordon
  16. frank & gordon
  17. “frank and gordon”
  18. bell beaver
  19. bell canada beaver
  20. bell commercials

Interestingly enough, traffic is increasing over time, not dying down as I assumed it would.

Today’s lesson: You never know when you’ll blog something that has a *huge* impact on your traffic and the profile of your site. My quickie post about an ad I saw during the Super Bowl now accounts for half the entire one-year-old site’s traffic — after only two weeks!

Originally published at on February 21, 2006.