This New York Times Article (registration required) is interesting. It presents the case of the publisher of, one Andrew Sullivan and the commotion that was caused by him taking sponsorship dollars from a company in an industry he has spoken positively about. It seems that the separation of editorial and advertising church and state (already problematic online) are exaggerated beyond some people’s comfort zone when both are housed in one person.

Maybe part of the problem is the word “sponsor”. Would it be better if it was “patron”? Or does that imply even more control of the content? Anyone interested in being imho*’s first patron, please drop us a note.