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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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The Dangerous Seduction of the Lifetime Value (LTV) Formula – Forbes

This is a guest post written by Bill Gurley , a general partner at Benchmark Capital in Menlo Park, Calif. He blogs at Above The Crowd . You can follow him on Twitter at @bgurley . Bill Gurley Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as…

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