The Bottom-up Marketing Of Mesh

I’m not sure if “Michael”, “Mathew”, “Mark”, “Stuart”, and “Rob” knew what they were getting into when they decided to start “the mesh conference” coming to Toronto May 15 and 16 but they’ve really started something.

The event is already 2/3 sold-out with (literally) $0 in advertising.

All of the event’s instigators have posted thoughts on what they call “bottom-up Marketing”. All four are worth a read:


Originally published at www.onedegree.ca on May 3, 2006.