James Carroll at “Ceridian” sent us a quick note today: Don’t know if you’ve seen the e-mail blast(s) from marketingprofs.com. I liked their apology, plus it makes me feel good that not everyone’s perfect! It appears that most (all?) of “MarketingProfs” subscribers received numerous messages, all with slightly different offers […]Continue Reading →
Alex Pejcic is President & Co-Founder of “Sonic Boom”, an interactive agency in Toronto, Canada. We’ll be following up this question with five more for Alex later this week. One Degree: Has the business changed since you started “Sonic Boom”10 years ago and if so, how? Alex Pejcic: Yes it has changed! […]Continue Reading →
I have a very long commute to Tucows every weekday. I generally spend two and a half to three hours in the car each day. Crazy, I know. But my family loves our little village (as do I) and the commute is just a fact of life. Rather than resign […]Continue Reading →
833 days ago I did a “first post” to One Degree — a classic Hello World. 1430 posts, 1351 comments, and 40 plus contributors later it’s time to say goodbye — or maybe more accurately, “see you later” — to One Degree and the community that has grown up around
Seems like there’s a battle royale brewing between Bell Canada and Digital Home Canada — one of (if not the) online resource for those interested in digital entertainment in Canada. A few weeks ago Digital Home ran a post called New ExpressVu HD Receivers Expected By July that was a […]Continue Reading →
I got an Ask A Marketer request last week that really struck a chord with me. Rick Couture of Go-Mango Fitness sent in this question: OK, I’m still fairly new to the world of online marketing, and I rely on the many wonderful marketing e-newsletters I get to help with […]Continue Reading →
Something VERY odd is going on at Twitter right now. A user called JehovahOne created an account about two hours ago. Nothing strange there, BUT in those two hours JehovahOne has added over 2,550 friends! That number appears to be increasing by about 20 per minute. If a two-hour old
For someone I never met, Kurt Vonnegut sure played a huge part in forming my view of the world. His death at 84 really hit me last night so I felt obliged to say a public goodbye. So it goes. Originally published at www.onedegree.ca on April 12, 2007.
Here is a simple but critically important thought for anyone thinking about building web-based services: Websites aren’t nearly as important as they used to be. Some of the most interesting services online these days have learned to move beyond the web by making easily embeddable code. This allows site functionality […]Continue Reading →
Have you tried Twitter yet? I have. Some say micro-blogging, others say permission-based stalking. Share your thoughts if you’ve tried it. (In the spirit of Twitter, no comments over 140 characters please!) Originally published at www.onedegree.ca on March 30, 2007.
Over at the Tucows Blog my boss, company President and CEO Elliot Noss wrote a great piece offering 10 Questions To Ask Before You Pick Your Domain Name Registrar. Many people don’t give a second thought to WHO they are buying their domain names for. They go with the cheapest, […]Continue Reading →
Google loves to experiment with features and UI (User Interface) by providing different features to a limited sub-sets of users. Recently you may have heard that Google is starting to integrate alternate content into search results using something called a plusbox. For example, they’re testing adding Google Finance information inline with […]Continue Reading →
<video lost due to link decay> (Tip of the hat to Joe at Vpop for the link) Originally published at www.onedegree.ca on March 15, 2007.
Leona “Flackadelic” Hobbs posted this must-see CBC news segment about “Internet (no “the” in sight) from way back in October 1993: Now that you’ve had a good laugh at what we thought about the Net 13 years ago, watch this must-see video from 2007: Can you imagine how laughable our
At the Consumer 2.0 Conference last week I had the pleasure of spending some time with Steve Wax from Campfire. The firm was the subject of a really interesting Fast Company article in November 2006 and I found Steve’s ideas very refreshing. Campfire — founded by Steve and a few of the […]Continue Reading →
Those nice folks over at eMarketer published an article (summarizing MarketingSherpa research) a few weeks back that I meant to let you know about. What Works, and What Doesn’t, in Online Marketing gives us the 411 on how US marketers felt about their online buys for 2006: Even more interesting
I recently signed up for a very interesting new online photo service called Picnik. The site is definitely worth a look — particularly if you are a Flickr fan like I am — but even if you don’t want to explore, take a gander at this lovely sign-up page: I love the simplicity of […]Continue Reading →
I’m so sorry that we have to announce another death in the community. Christian Gerard, Founder and CEO of Webfeat — one of Toronto’s oldest web shops — died last month at 36 years old. Leigh Himel waited until the family made it official to pay tribute to Christian and it was through […]Continue Reading →
Originally published at www.onedegree.ca on February 14, 2007.
I’ve long been a proponent of a “go big or go home” approach to display advertising. Last week I realized we weren’t practicing what I preached here at One Degree. When we announced our Whole Site Sponsorship package a while ago we offered leaderboards at the top and bottom of […]Continue Reading →
At Democamp 12 tonight Albert Lai gave the gathered crowd an update on what’s been happening with Bubbleshare since he organized and presented at the very first Democamp over a year ago. At the end of his update, Albert offered a free steak dinner to anyone who could say who […]Continue Reading →
Looking for something to get your mental juices flowing about new ways of presenting information? Then you owe it to yourself to check out this video by Michael Wesch right now: Tip of the hat to Joe MacDonald at Vpop for the tip! Originally published at www.onedegree.ca on February 6, […]Continue Reading →
OK, I’ll admit it, I’m not a big football fan. Not at all. But, I AM a marketer, so I tended to watch the Super Bowl just for the ads. Problem is, in Canada Global has the nasty habit of inserting Canadian ads in place of the US ones. But […]Continue Reading →
Congrats to weather.com for setting up a site and blog about global climate change. But did you have to call it ONE DEGREE of all things? I’m not really angry but I have to say I’m a little nervous. Their site hasn’t been around that long and it jumped […]Continue Reading →
I get that not everybody loves blogs. Really. But to say that blogs are isolating and bloggers lonely sorts living in a fantasy world shows that Calgary professor Michael Keren is seriously out of touch with reality himself. Read this Globe And Mail article called Author laments lonely life of […]Continue Reading →
We don’t normally report on business wins here at One Degree but I thought this press release from Cornerstone was interesting as it shows a big company realizing that a) SEO was important and b) that they might benefit from outside help. Cornerstone SVP Don Lange remarked that “The Rogers […]Continue Reading →
A regular reader writes: I love Epicurious — I go there daily. A few days ago I got an email from them asking me to participate in a survey. I don’t usually do surveys, but since Epicurious is a site I use and the idea of maybe getting money from a credible […]Continue Reading →
Yesterday Marketing Magazine reported that one of the industry’s most active members took her own life earlier this month: Tamara Bonar, the finance director at the Advertising Club of Toronto and longtime ad industry denizen, died Jan. 10. She was 39. The cause of death was suicide, said her sister,
One tool I use every day that most marketers I talk to have no clue about is SearchStatus a simple but powerful Firefox extension that you should install right now if you aren’t already using it. In a nutshell, SearchStatus adds useful information about the page you are on to […]Continue Reading →
Amazon does tons of stuff right — they’re one of the best sources of best practices you can find on the web. But that doesn’t mean they’re perfect. For example, this page has some rather odd information on it: So next time you find a typo or a missing link on your […]Continue Reading →