I almost forgot to mention that today is the 15th anniversary of schafer.com. I registered the domain for personal use back in 1996 and it’s had something on it pretty much ever since. It’s been a resume for me, a list of links, a corporate site for while I was […]Continue Reading →
Over at the Tucows Blog my boss, company President and CEO Elliot Noss wrote a great piece offering 10 Questions To Ask Before You Pick Your Domain Name Registrar. Many people don’t give a second thought to WHO they are buying their domain names for. They go with the cheapest, […]Continue Reading →
<video lost due to link decay> (Tip of the hat to Joe at Vpop for the link) Originally published at www.onedegree.ca on March 15, 2007.
My guess is there will be lots of Monday-morning quarterbacking about three big marketing events this weekend: Bell pushed their “talking beavers” branding campaign featuring Frank and Gordon into high gear. The Globe and Mail rolled out a new version of their globeandmail.com website featuring a very blog-like approach. Global […]Continue Reading →
Marketing Magazine’s August 15th issue has an article called “The Spot’s Next Shot” that gives details on a new cross-channel campaign from Slim-Fast: “I’m not sure whether it is the way to the future, but it’s definitely a breakthrough for the category that we operate in,” says Sinem Uner, brand […]Continue Reading →
I’ve been thinking about our “Liberty Village Renamed Toronto’s Porn Alley”. Is it just me or did Tucows get off really easy here? In the MSNBC version of the Dateline NBC story, it says (emphasis mine): We arrive at the address. It’s a postal drop — just a little mailbox. It seems […]Continue Reading →
Oh dear. Last night Dateline NBC ran a piece on tracking down porn spammers. If you missed the piece, you’ll definitely want to check out the MSNBC version of the show— everyone is going to be talking about this around the water cooler Monday. The feature (which long-time anti-spam activist […]Continue Reading →
I’m seeing more offline to online campaigns that seem to be built around gag sites. There are currently Mott’s ads running on TV in Canada that show inept Bloody Caesar drinkers getting poked in the eye by celery stalks. The last few seconds of the ad include a discrete URL […]Continue Reading →
Kudos to the United Way of Greater Toronto. Originally the non-profit organization used the very short www.uwgt.org as their official web address. That address was used on all advertising online and offline. This year’s campaign uses www.unitedwaytoronto.com. While “uwgt” is 12 characters shorter than the new address, the longer address […]Continue Reading →
People are starting to talk about the subliminal ads in the recent McDonald’s Canada TV ads. During the ad you will notice the URL dugg.ca. The URL is carved into a bench in one scene, a licence plate on the grand prize a few times, and a subliminal insert in […]Continue Reading →
“French carrier Air France won on Wednesday the right to take over a Web site that uses a garbled version of its name apparently to steer business toward other travel companies and some finance firms.
The ruling, the latest in a growing number of ‘typosquatting’ cases, was handed down by the United Nations’ World Intellectual Property Organization (WIPO), which runs an arbitration service for Internet name disputes.”
I’ve long recommended that companies register typos and common variations of their site, corporate, and brand names and point them to their official site. You should do this to a) help users who want to visit your site but don’t type well and b) to avoid typosquatting. Note that a lot of people won’t realize they made a typo and will assume that YOU have a problem.
Okay, the example isn’t that great now that Kozmo is no more, but I was always struck by the poor choice of name for a netco.
Online, puns and cute names are a hinderance. While every hairdresser in the world works on some cute pun, think about whether you could find your site if you heard about it on the radio.