Thought at 11:54pm July 30th, 2003

News.com “Air France wins ‘typosquatting’ case”:

“French carrier Air France won on Wednesday the right to take over a Web site that uses a garbled version of its name apparently to steer business toward other travel companies and some finance firms.

The ruling, the latest in a growing number of ‘typosquatting’ cases, was handed down by the United Nations’ World Intellectual Property Organization (WIPO), which runs an arbitration service for Internet name disputes.”

I’ve long recommended that companies register typos and common variations of their site, corporate, and brand names and point them to their official site. You should do this to a) help users who want to visit your site but don’t type well and b) to avoid typosquatting. Note that a lot of people won’t realize they made a typo and will assume that YOU have a problem.

Thought at 11:05pm July 10th, 2001

Kozmo.com or Cosmo.com? (or Kosmo.com? Or Cozmo.com?)

Okay, the example isn’t that great now that Kozmo is no more, but I was always struck by the poor choice of name for a netco.

Online, puns and cute names are a hinderance. While every hairdresser in the world works on some cute pun, think about whether you could find your site if you heard about it on the radio.