April 17, 2004

  • Thought

    Cheryl Williams, who is in my E-marketing Certificate course this semester started a blog (feed and all) within 12 hours of the lecture I gave on how weblogs and RSS are fundamentally changing the way businesses and individuals communicate with each other.

    I can now relax this weekend knowing that I’ve accomplished at least that one thing.

November 11, 2003

  • CMA “Web Site Best Practices” Seminar Next Week

    My “Web Site Best Practices” Seminar for the CMA is happening on Wednesday, November 19th, 2003. Here’s what the CMA says about it:

    “Whether your web site is state of the art or in a state of decay, this fast-paced seminar is guaranteed to send you back to the office with dozens of ideas to immediately improve your web site.

    Using real-world examples of the do’s and don’ts of building useful web sites, Internet veteran Ken Schäfer will guide you through over 100 ways to make any web site a more effective marketing, sales, customer service, and communications tool.

    Developed through ten years of online experience, Ken’s best practices library offers you a decade of bright ideas condensed into one action-packed day.”

    If you will be attending the seminar, don’t forget to send me a link to your home page if you’d like to have it reviewed by the class.

October 16, 2003

  • My Strategic E-mail Marketing Seminar Is Fast Approaching

    On October 23rd I’ll be starting my third year teaching the Strategic E-mail Marketing Seminar for the CMA.

    All but one of the past seminars have sold-out and I expect this one to do so as well, but as I write this there are still a few spots left.

    Here’s the overview from the CMA:

    “E-mail is hot! Why? Because it works.

    We all use e-mail every day, but don’t think an overflowing inbox means you’re an e-mail marketing expert. Ineffective e-mail marketing can do more harm than good, so it is imperative that you learn from the successes (and mistakes) of others.

    Using over 70 real-world examples and an interactive learning format, this seminar provides both novice and veteran marketers with the resources they need to plan, build, execute and evaluate e-mail marketing campaigns within their companies.

    With a high-energy, fast paced, hands-on approach, Ken Schäfer condenses ten years of “live on the Net” marketing experience into one day of practical advice.”

November 17, 2001

  • Thought

    Yes, in fact, I have fallen of the edge of the world.

    Or at least that’s what it feels like as I do final preparations for my “Strategic E-mail Marketing” Seminar for the CMA.

    I’m doing (at least) three of these over the next six months, but since this is the first one, it is a MAJOR undertaking to pull together everything you need to know about e-mail marketing in one day.

    This explains the lack of posts for the last month or so.