January 25, 2005
Canada Post is about to launch Fetch. The site is now live at www.fetch4.info.
There was a brief Globetechnology article about the fact that Fetch is being piloted in Calgary (which is somewhat unusual).
This quote from the article does a good job of explaining the service at a very high level.
“The Fetch service allows a user to set up an account with Canada Post, and input personal contact information in confidence. When users see an advertisement from a company participating in Fetch, they request that information be sent to that on-line account, either by entering a text message on a cellphone, or through an interactive voice system.
Advertisers would pay only when a consumer requests one of their offers, and individuals would pay nothing for the service.”
Congrats to Warren and Tim for getting this off the ground after a huge amount of internal work.
It will be very interesting to see how this turns out. My guess is it will be a fundamentally new way of protecting consumer privacy while letting marketing through the veil, or it will be a flop. I doubt there is a half-way for this type of model. I’m hoping for the former as I like the idea of bringing greater interactivity to the offline environment.
October 13, 2004
October 30, 2003
CNET.com: Cyberpiracy north of the border:
“CNET News.com spoke to Michael Geist, the Canada research chair in Internet and e-commerce law at the University of Ottawa, about copyrights, spam and other topics. Geist is also technology counsel to Osler, Hoskin & Harcourt, and he writes a newspaper column on cyberlaw.”
July 3, 2003
Lovely article in the Washington Post called “Whoa! Canada!”
“Just when you had all but forgotten that carbon-based life exists above the 49th parallel, those sly Canadians have redefined their entire nation as Berkeley North.
“It’s like we woke up and suddenly we’re a European country,” says Canadian television satirist Rick Mercer.”
August 24, 2001
Nice to see Canadian online grocer (although they may not like that term) Grocery Gateway getting some nice press in CNET via Reuters.