Tag: Canada
January 25, 2005
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Canada Post Launches Fetch
Canada Post is about to launch Fetch. The site is now live at www.fetch4.info.
There was a brief Globetechnology article about the fact that Fetch is being piloted in Calgary (which is somewhat unusual).
This quote from the article does a good job of explaining the service at a very high level.
“The Fetch service allows a user to set up an account with Canada Post, and input personal contact information in confidence. When users see an advertisement from a company participating in Fetch, they request that information be sent to that on-line account, either by entering a text message on a cellphone, or through an interactive voice system.
Advertisers would pay only when a consumer requests one of their offers, and individuals would pay nothing for the service.”
Congrats to Warren and Tim for getting this off the ground after a huge amount of internal work.
It will be very interesting to see how this turns out. My guess is it will be a fundamentally new way of protecting consumer privacy while letting marketing through the veil, or it will be a flop. I doubt there is a half-way for this type of model. I’m hoping for the former as I like the idea of bringing greater interactivity to the offline environment.
October 13, 2004
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Thought
It’s nice to see that we now have a version of Creative Commons licensing that works within the Canadian legal system. It’s also nice to see that they have foregone a separate process and have integrated the Canadian version into the overall CC License process. (via the Creative Commons Weblog)
October 30, 2003
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Thought
CNET.com: Cyberpiracy north of the border:
“CNET News.com spoke to Michael Geist, the Canada research chair in Internet and e-commerce law at the University of Ottawa, about copyrights, spam and other topics. Geist is also technology counsel to Osler, Hoskin & Harcourt, and he writes a newspaper column on cyberlaw.”
July 3, 2003
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Thought
Lovely article in the Washington Post called “Whoa! Canada!”
“Just when you had all but forgotten that carbon-based life exists above the 49th parallel, those sly Canadians have redefined their entire nation as Berkeley North.
“It’s like we woke up and suddenly we’re a European country,” says Canadian television satirist Rick Mercer.”
August 24, 2001
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Thought
Nice to see Canadian online grocer (although they may not like that term) Grocery Gateway getting some nice press in CNET via Reuters.