David Poteet at Computerworld gives a nice overview of new research from UIE in his article “Study Finds Patterns in Web Site User Motivations and Questions”.

I’m working on a site redesign now where the audience is making a big life choice and the decision process can take a year or two before they finally decide to move forward. We’re grappling with how to help people make this decision but at the same time dissuade those that are not right for the program from getting too far down the path before they realize it’s not right for them. This article is going to prove very useful as we get into our next phase of development which is defining the content and how to structure it on the site.