Here’s a “bright idea” courtesy of “Apple”. When I recently purchased some songs via “iTunes” my e-mail receipt came with a link asking me to review one of the tracks.

I’m always surprised that sites (particularly commerce sites) don’t make better use of e-mail and “thank you” pages to get customers more involved in the community aspects of their services. Note that Apple also wisely does some subtle visual up-selling with the “those who bought your selections also bought” sidebar. Very nice.

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Originally published at www.onedegree.ca on March 30, 2006.