Solicit Post-purchase Reviews


Here’s a “bright idea” courtesy of “Apple”. When I recently purchased some songs via “iTunes” my e-mail receipt came with a link asking me to review one of the tracks.

I’m always surprised that sites (particularly commerce sites) don’t make better use of e-mail and “thank you” pages to get customers more involved in the community aspects of their services. Note that Apple also wisely does some subtle visual up-selling with the “those who bought your selections also bought” sidebar. Very nice.

Originally published at on March 30, 2006.