Seth’s Blog: Lesson from yesterday’s seminar:

“He didn’t know. He just wanted to make it better. “I haven’t updated it in a few years. How do I make it better?” He was looking for tactics, then he was going to invent a strategy to match. After a few seconds, he realized exactly what he was saying. Of course our tactics wouldn’t solve his problem because he didn’t know what his problem was!”

It still amazes me that most sites are built and maintained without any sense of why or to what end they even exist.