Separating Store From Products

Signal vs. Noise Weblog asks whether Separating Store From Products is the best strategy.

My guess (and this is a brand new thought) is that for some sites there are three modes for using the site — browse, search, and shop. This implies that you should be able to access the same information in all three modes. It might be that a “Store” is a way of looking at the information on the site rather than a separate place. I would argue that product pages without a “buy” button are impotent and should be avoided as they leave the potential customer without a way of reaching an obvious goal.

In this model, “store” might not be a product catalog per se, but rather a view of product lists enhanced by retail merchandizing, suggestive selling, etc.

Like I said, this is a brand new idea, but I’m warming to it already.