ClickZ: RSS: A Medium for Marketers:

“Online publishers have swarmed to RSS. It’s a medium marketers cannot ignore. Can you move 100 percent of your e-mail list to RSS overnight? No. But if you are concerned about false positives, are serious about opt-in, and have content your customers or prospects want, take a look at RSS. The barriers to entry are low, and the potential return is high.”

When will ClickZ offer an RSS Feed? The newsletters that I’ve subscribed for a while that don’t offer an RSS feed suddenly feel very old-fashioned. I kind of feel like I did during the early days of the web when I decided I didn’t care about companies and products that didn’t have websites.