Thought

I’m very happy to see that Puretracks has chalked up one million downloads:

“The move comes as Puretracks — with a catalogue of more than 250,000 tracks — announced that it has crossed the one-million download threshold after roughly four months of operation. By comparison, Apple Computer Corp.’s iTunes service crossed the four-month mark with 10 million downloads, although that service’s U.S. customer base is also roughly 10 times the size of the comparable market in Canada.”

I would also note that Puretracks has Canada’s higher broadband penetration in its favor and greater proclivity to use file-sharing networks against it. So on the whole, Puretracks is doing at least as well as iTunes all things being equal. And given that they had a previously unknown brand while Apple had 20 years of headstart as a brand, I’d say they are doing pretty darn well.