August 24, 2002
Many people focus on the personal and journalistic uses of blogs. But they are also very useful for companies to use to enhance (or establish) communications between themselves and their customers.
Oddpost itself is an amazing company that I’ve mentioned before, but I found that I loved them even more after finding their idiosyncratic blog, which on the face of it tells you about bug fixes, but in reality, if the personification of their brand.
August 23, 2002
Hit Charade — The music industry’s self-inflicted wounds by Mark Jenkins is one of the best articles I’ve read on the problems with the music industry these days. As a former music industry insider, this all rings true. One of the main reasons I left the music business was the anti-fan, litigious nature of the industry’s approach to the business. Hopefully there is something that can do for the modern music malaise what MTV did in the early 80s.
August 17, 2002
A good New York Times article on the foibles of voice recognition.
For example, here is a list of “wordos” that author David Pogue’s software created (some quite funny):
bookmark it -> book market
Motorola -> motor roll a
modem port -> mode import
a procedure -> upper seizure
and then stick it in the mail -> and dense thicket in the mail
movie clips -> move eclipse
I might add -> I my dad
inscrutable -> in screw double
hyphenate -> -8
suffocate -> Suffolk 8
a case we summarily dismissed -> a case we so merrily dismissed
or take a shower -> Ortega shower
the right or left -> the writer left
oxymoron -> ax a moron
ArialPhone guy -> aerial fungi
Still, I can’t help thinking that voice input is inevitable — as are translation errors. I wonder if it is possible that humans will modify pronunciations to accommodate the machines. This would be analogous to Newton failing in writing recognition but the Palm succeeding because it used “Graffiti” a made up alphabet. It was easier for the humans to learn to deal with the ambiguity than the machines.
August 13, 2002
“Eight by Eight” looks like it is going out the window.
This NPR audio stream counters pretty much every myth about water that you didn’t know was a myth.
Jim Sterne, who is always a great read, has an article on Boxes and Arrows called “Customer Experience Meets Online Marketing at Brand Central Station.”
The only weak thing about the article is the title. Jim starts out discussing branding in general:
“A brand is the culmination of all of the interactions that all the people in a marketplace have with the firm.
He then goes on to talk in more detail about how this plays out online and what measurements you can use to judge your effective you are at reaching those overarching branding goals.
August 10, 2002
More reasons to love the Internet:
“Silophone is a project by [The User] which combines sound, architecture, and communication technologies to transform a significant landmark in the industrial cityscape of Montréal.
Located in Montréal’s old port, Silo #5B-1 was built in 1958 and has been cited by Le Corbusier as a masterpiece of modern architecture. The structure, constructed entirely of reinforced concrete, is 200 metres long, 16 metres wide and approximately 45 metres at its highest point. The main section of the building is formed of approximately 115 vertical chambers, all 30 metres high and up to 8 metres in diameter. These tall parallel cylinders, whose form evokes the structure of an enormous organ, have exceptional acoustic properties: a stunning reverberation time of over 20 seconds. Anything played inside the Silo is euphonized, made beautiful, by the acoustics of the structure. All those who have entered have found it an overwhelming and unforgettable experience.
Silophone makes use of the incredible acoustics of Silo #5 by introducing sounds, collected from around the world using various communication technologies, into a physical space to create an instrument which blurs the boundaries between music, architecture and net art. Sounds arrive inside Silo #5 by telephone or internet. They are then broadcast into the vast concrete grain storage chambers inside the Silo. They are transformed, reverberated, and coloured by the remarkable acoustics of the structure, yielding a stunningly beautiful echo. This sound is captured by microphones and rebroadcast back to its sender, to other listeners and to a sound installation outside the building. Anyone may contribute material of their own, filling the instrument with increasingly varied sounds.”
Can you imagine explaining this to someone 10 years ago?
Tessa Wegert disagrees with me on the iVillage pop-up ban in her ClickZ article “Why Nix Effective Formats?”
I think the reason to “nix effective formats” is to preserve the long-term value of the iVillage audience. If iVillage keeps going against the strong disapproval of over 90% of their audience they won’t have much of an audience before too long.
The problem here is that a lot of things that work for marketers (at least in the short run) are not good for the Net (in the long run). We all need to work on ways of making money online that let the Net work well for all concerned. I can’t see how Intrusion Marketing will fit into this (in the long run).
July 31, 2002
O’Reilly Network’s article “What We’re Doing When We Blog” by Meg Hourihan is a great overview of what makes Weblogging different from having a personal home page. I appreciate people who are getting back to “deep thoughts” about what we are doing online. It seemed over the last few years that new ideas and analysis of them had fallen out of fashion.
My guess is this will be a heavily linked to article (I found the article via Davenet)
July 30, 2002
A great article on ClickZ by Vin Crosbie called AOL Time Warner: It’s a New Media, Baby hits the nail on the head. The Internet is different than other media, primarily because it allows people to communicate with others and explore niche interests.
Most big media companies miss this entirely.
July 29, 2002
iVillage is doing the right thing.
It’s good to see one of the original niche content sites setting a positive trend and formally moving away from pop-up ads:
Now, iVillage, a network of Web sites for women, says it is heeding its readers’ complaints and plans to eliminate most pop-up advertising by Sept. 30 on all its sites.
IVillage said a survey of its readers in March indicated that “92.5 percent of iVillage women found pop-up advertising to be the most frustrating feature of the Web.”
It seems that more and more these days, publishers’ desperation to make an ad dollar is turning them into carney hucksters, using any tactic they can to foist whatever product they have on an unsuspecting public.
Hopefully, other publishers will follow iVillage and we will see the emergence of more contextual, likable advertising online.
July 27, 2002
Ooh, it’s 1998 again!
I thought I’d taken a ride in the way-back machine when I read this InternetNews article (Miller Launches Branded Calendar)
Here’s a quote:
“Miller Brewing Company is extending its brand to a free online entertainment calendar that it’s hoping will become a central part of consumers’ social outings.
… the Miller Time Network online calendar offers local information on music, bars, clubs, sports, food and movies. The calendar also lets users download local maps, buy tickets for events or send invitations to friends.”
I’m not saying it’s a bad idea — it just seems that the appetite for these funky branded apps has decreased considerably. Hope it works for them so I can brush of my “misheard lyrics” site business plan.
July 25, 2002
Fascinating article in the New York Times on the increasing elusiveness of privacy in a world that continues to move online.
Here’s a quote:
These days, people are seeing their privacy punctured in intimate ways as their personal, professional and online identities become transparent to one another. Twenty-somethings are going to search engines to check out people they meet at parties. Neighbors are profiling neighbors. Amateur genealogists are researching distant family members. Workers are screening co-workers.
In other words, it is becoming more difficult to keep one’s past hidden, or even to reinvent oneself in the American tradition. “The net result is going to be a return to the village, where everyone knew everyone else,” said David Brin, author of a book called “The Transparent Society” (Perseus, 1998). “The anonymity of urban life will be seen as a temporary and rather weird thing.”
July 19, 2002
For you “data junkies”, After the Dot-Bomb might be worth a look.
Here is the abstract of the in-depth article that follows:
In the excitement of the “dot-com” rush of the 1990’s, many Web sites were developed that provided information retrieval capabilities poorly or sub-optimally. Suggestions are made for improvements in the design of Web information retrieval in seven areas. Classifications, ontologies, indexing vocabularies, statistical properties of databases (including the Bradford Distribution), and staff indexing support systems are all discussed.
Is Internet Radio Dying?
Unfortunately it may be. For a look at the whole mess, check out this [email protected] article.
July 17, 2002
This Wired article offers some good advice for getting people to respond to your e-mail requests — don’t cc, but rather send the message to one person.
The problem seems to come from people a) overwhelmed by their inbox and to do lists, and b) a feeling that “someone else will deal with it”.
Once stated this is pretty obvious, but I still receive (and send) messages to groups of associates expecting individual action.
July 16, 2002
“It was a dark and stormy night…”
The Bulwer-Lytton Fiction Contest results were announced yesterday.
Watch you mouth! At least if you want to make sure your e-mails get to the intended recipients.
Strom has an article about the perils of on-the-server spam filtering to the free flow of conversation. Note that they couldn’t even spell out the word “viagra” in full in this article that originally went out by e-mail because the message would likely have been filtered out of many inboxes.
July 14, 2002
By the way, the entire redesigned site is less than 200K! I know some homepages that are larger than that. Here’s to less.
I should have been outside enjoying the sunshine today, but inspiration hit and an entirely redesigned website is the result. Enjoy.
January 31, 2002
Have you Googlewhacked? This News.com article points to a new online sport — “Googlewhacking” — which is the art of finding search terms that give a “1 of 1” result on Google.com.
Here’s one I just did “meatball rangerover”.
January 25, 2002
This E-Commerce News article called “E-mail Campaigns: From Trash to Cash” is brilliant. AMR Research did an indepth analysis of what is happening in permission-based e-mail marketing and came up with some answers that we’ve been saying all along.
Here are some highlights:
1. “The world of e-mail marketing is constantly changing,” the report said.
2. AMR concluded that the outsourced model is the best choice for at least some, if not all, of a company’s e-mail campaign needs.
3. AMR found that response rates to targeted campaigns are seven to 12 times higher than response rates to mass mailings.
4. Fifty-five percent of respondents reported response rates of 11 percent or more when mailing to in-house lists, while just 26 percent said they had the same level of success with purchased lists.
5. Unfortunately, what works today will be old by next week. The word “free,” for example, used to result in high response rates. Now, unless it is coupled with “shipping,” it is a surefire way to make sure the e-mail gets trashed, according to AMR.
6. “Marketers need to make sure the e-mail systems they choose can not only send both types of messages [HTML and text], but they must also be able to detect what format the recipient is capable of receiving. This functionality is known as sniffing, and it should be a key criterion of your selection process,” AMR said.
(Internet.com did a good article on this study as well. Similar story but some different quotes and stats make it worth a look.)
November 17th? How did that happen?
Pardon the two month gap in postings. I doubt we’ll get any insights from that time online anytime soon.
Such is life.
We now resume regular transmissions.
November 17, 2001
Yes, in fact, I have fallen of the edge of the world.
Or at least that’s what it feels like as I do final preparations for my “Strategic E-mail Marketing” Seminar for the CMA.
I’m doing (at least) three of these over the next six months, but since this is the first one, it is a MAJOR undertaking to pull together everything you need to know about e-mail marketing in one day.
This explains the lack of posts for the last month or so.
October 18, 2001
Instant Messaging may be a new advertising frontier.
A lot of adults are still a little unclear about the value and pervasiveness of Instant Messaging (applications like AOL Instant Messenger, ICQ, and MSN Messenger). But ask a teen about IM and you’ll discover that this is an essential part of the Net for them. (For those really not in the know, Instant Messaging or IM allows you to chat with “buddies” via a small application that is always on in the background when you are online.)
An interesting company called ActiveBuddy is getting a lot of press lately for their IM “bots” that allow companies to deliver marketing messages and content via IM. I suggest we keep an eye on ActiveBuddy and the use of new online technologies as ad-bearing vehicles.
The Internet continues to intersect with the “real” world in strange ways.
This article on Wired News explains the strange story of a small group of people with too much time on their hands creating a cult around the idea that Bert from Sesame Street is evil. They built parody sites, photoshopped images of Bert at the JFK assassination, standing behind Hitler, corrupting his poor pal Ernie at a strip club — you get the idea.
Someone decided to put Bert and Osama bin Laden together in a photo. Which is where the story turns bizarre. It turns out that bin Laden sympathizers have downloaded pictures of bin Laden from the Net to create posters to use at protests.
So when the media showed up to take photos of the protests, they captured the “Osama and Bert” images on the real world posters of bin Laden supporters.
What is truly strange is that the “Bert Is Evil” creator has decided that this was too much and he’s closed his site. Of course now others are taking the previously removed content and reposting it. And heated discussion has broken out in this subculture about what should be done.
The battle to use mass advertising metrics online continues.
Tom Hespos’ ClickZ article about the New York Times offering “session” ad buys rather than impressions is very interesting.
Basically I’m against mapping frequency, reach, GRPs and other mass ad concepts onto the Internet because they were initially created as crude approximations to overcome the lack of exactness that the Internet should provide marketers with. I’d rather see us use DM pricing models for most online advertising.
Still, I do understand that some marketers want to use the Internet as a branding tool and studies have found online ads are in fact an effective way to brand. So the NYT new model of allowing one brand to “own” a session (one unique user travelling through five pages of the NYT site) offers a unique way of measuring the “brand exposure” provided by the site. Since ALL ads the user sees on ALL the pages of a given session belong to one brand, it is hard to see how the user could miss the message.
It’s also good to see that publishers have not given up on innovations that aren’t anti-reader (see previous anti-pop-up ad rants).
Word of mouth is a powerful tool.
Last week I posted my “Big Red Fez homework” comments on the AIMS Discussion List (see below for BRF details). I included an Amazon.com associate link so that I could track the effectiveness of my recommendation.
Here is how we did in the three days after the posting was published:
1. ADL sent to 3200 AIMS members includes link to Godin book.
2. 49 people clicked on the link (5 people clicked more than once).
3. 21 people bought the book and downloaded it.
4. To date no one has sent me their homework.
That means I had a 1.7% clickthrough, and a 43% buy/browse ratio. Not bad I’d say. I made US$2.02 in referral fees by the way.
The IAB has published a useful guide to some of the more common industry terms.
You can find it here.