Not enough people think of web design as software design.
This article on adobe.com called “Style vs. Design” is a rather personal rant on the need for a better understanding of what “style” is for, and what “design” is.
Here’s a quote:
“Most of all, I worry about Web users. Because, after six years of commercial Web development, they still have a tough time finding what they’re looking for, and they still wonder why it’s so damned unpleasant to read text on the Web — which is what most of them do when they’re online.”