National Ballet Goes Viral

A few folks have sent me links to a nice, simple viral campaign for the National Ballet celebrating their move to the Four Seasons Centre.

Called Where is the Ballerina, the four-week campaign includes a video, a contest, and a refer a friend. A good example that you don’t always need to spend a fortune to create effective campaigns.


Originally published at www.onedegree.ca on November 6, 2006.