More on via the Globe And Mail: Chatbot talks way into marketing arsenal:

“To produce, the Marketing Store worked in conjunction with Oddcast Media Technologies, a New York firm that produces computer-simulated voices and avatars.

McDonald’s reports that since the television spot debuted on Sept. 4, has attracted more than 85,000 unique visitors. Of that number, 11,000 have filled out the contest entry form. Mr. Sweetman is unimpressed by the numbers.”

“Mr Sweetman” would be Bill Sweetman of Kalixo.