I’ll be one of the “faculty” for Schulich School’s Masters Certificate in Marketing Communications Management course this fall:
“The Masters Certificate in Marketing Communications Management is Canada’s first university-managed marketing communications program to be endorsed by the Association of Canadian Advertisers. The Masters Certificate in Marketing Communications Management curriculum has been developed through extensive consultation with major national and international marketing organizations. Their critical input helped identify the core competencies today’s marketing professional requires for performance improvement.”
I’ll be providing an overview of the Internet as a communications medium as part of the course’s kick-off “bootcamp” sessions.