Thought

Many people focus on the personal and journalistic uses of blogs. But they are also very useful for companies to use to enhance (or establish) communications between themselves and their customers.

A great example of the power of weblogs in business is Oddblog by Oddpost.

Oddpost itself is an amazing company that I’ve mentioned before, but I found that I loved them even more after finding their idiosyncratic blog, which on the face of it tells you about bug fixes, but in reality, if the personification of their brand.

Cupcakes!