Poor Kraft. I’m sure they had the best of intentions when they decided on kraftcanada.com as their official Canadian online home. And I’m sure they felt great getting kraft.ca registered so they could collect up any consumers that didn’t get the memo that Kraft prefers 20 character urls to 8 character ones. Then that party-pooper search marketing superstar Andrew Goodman has to go and spoil it all by saying something stupid like:
Ken Schafer over at One Degree could spend half his life chronicling maddening Canadian corporate website gaffes. Luckily though, I’m pitching in, so he’ll have time for his day job. Check out www.kraft.ca. It’s not that they don’t know and can’t redirect you to the actual site, www.kraftcanada.com, it’s just that they haven’t bothered. Hey, you can cut and paste that URL, right? Unless you are like 33.8% of visitors to that page, who will simply leave thinking the site is broken. No, it never redirects in any of the major browsers. 🙂 Incidentally, this nearly-blank domain/page/site has a PageRank of 5! Sweet!
It’s true, here is the entire site you get when you go to www.kraft.ca:
I thank Andrew for saving me the work but I can’t help but point out that kraft.ca (i.e. without the dub-dub-dub) doesn’t resolve at all, making them 3 and 0 from my point of view:
- Picked longer domain name than they had to
- Didn’t properly redirect typos and domain variants to the official site
- Don’t allow people to skip typing www
Kraft, you have replaced old standby td.com as my example of embarrassing corporate web gaffes! Feel free to email me when you’ve fixed them and we’ll find a new example. 🙂
Originally published at www.onedegree.ca on September 11, 2006.