Kozmo.com or Cosmo.com? (or Kosmo.com? Or Cozmo.com?)

Okay, the example isn’t that great now that Kozmo is no more, but I was always struck by the poor choice of name for a netco.

Online, puns and cute names are a hinderance. While every hairdresser in the world works on some cute pun, think about whether you could find your site if you heard about it on the radio.