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Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] | CustomerThink
There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states: User participation in an online community more or less follows the following 90-9-1 ratios : 90% of users are Lurkers (i.e., read or…