Interesting to note that Jupiter Research has set up a weblog area for their analysts to pontificate in real-time.

Considering that Jupiter makes it’s living selling in-depth reports by these analysts, I see this as a very smart move. The analysts can add insights into the overall blog culture, picking up links and being included in blog-rolls. This will help a lot more people see that they know what they’re talking about (hopefully) and therefore build an audience for the paid research.

I think this is a good example of the business use of blogs by content-heavy companies.