Interesting article on the beautiful International Herald Tribune (IHT) site called Google ferrets out a better way to get advertisers.
Here’s a quote from a happy AdWords user:
“Before Vavra advertised with Google, she was selling about 10 suits a month over eBay, the online auction site. Then she bought 50 Google keyword ads using her Visa card. The next morning, she said, sales took off. The business has continued to grow; she now sells almost 120 suits a month. She expects to spend $60,000 this year on Google search ads.
‘Our business exploded from Google, and Google alone,’ she said.”