Thought “Caught in the Crossfire”:

“Now, after finally figuring out how to make e-mail work for them, marketers have found that the rules have changed. Their legitimate messages are being blocked by a new breed of super-aggressive spam filters; their good names are turning up on anti-spam blacklists; and they’re being forced to devote time, energy, and in many cases, a good outlay of cash to keep their e-mail marketing efforts out of hot water. ‘The landscape has changed,’ says Al DiGuido, CEO of Bigfoot Interactive, a New York-based e-mail marketing services provider. ‘This is not the same business it was a year ago.’”