In the June 2003 issue of Business 2.0, John Battelle, wrote a great article called “Putting Online Ads in Context”:

Let that soak in: This is a new revenue source for the entire Web, one that not only is unobtrusive but, because it’s based on relevance, might even be useful to readers. Contextual advertising “could be much larger than the paid search market,” claims Bill Demas, senior vice president at Overture. Google’s Wojcicki seconds his assertion. For the sake of independent, high-quality content on the Web, we can only hope they are right.