I stopped attending Internet World in 1998. (I started attending in 94). So this ClickZ article called “Internet World — R.I.P.” wasn’t a shock to me, but it did make me a bit sad.
While the need for a universal “everything Internet” conference is probably not realistic anymore, I pine for the days when I could know pretty much everything important about doing business online.
Here’s a representative quote from the article:
“The economy” is too simple an explanation of why visitors and exhibitors alike stayed away in droves. From a marketing perspective, Internet World makes no sense.
“It’s simply not targeted,” Topica CEO Anna Zornosa shrugged after surveying the sparsely populated hall, “everyone here is only talking about how empty it is.”