Earlier this week I was quoted in an IT Business article about the possible acquisition of Yahoo! by Microsoft.
Here’s what I had to say:
The two main things going for Yahoo is brand and massive audience, said Ken Schafer, vice-president of product management and marketing for Tucows Inc.
Tucows began as a domain name registrar in the early 1990s but quickly transformed itself into a service and software vendor for Web hosting firms and Internet service providers.
“Yahoo’s problem is it has had a hard time in finding out how to leverage its main assets,” Schafer said. “Yahoo was not able to execute as quickly as people had been hoping it would.”
Schafer said Microsoft’s bid for Yahoo did not come as a surprise, as people in the online marketing industry had been talking about its possibility for years.
“Personally, I hope they manage to pull it off. Competition means innovation, and the more competition, the better.”
I’m not sure that history will prove me out. Right now it looks like Yahoo!’s board is prepared to put up a fight to keep the company out of Steve Balmer’s hands (or at least to make him pay dearly for the honour).