Google, The Portal

Well, we all knew this was going to have to happen someday. Google has been adding personalized services and portal-like features for a while now and it looks like they are revealing a new (optional) home page. You can make “your Google Homepage here”. Coverage will on this will be extensive. To see what people are saying right now, use “this technorati search”.

Here are some of the first stories:

  • “Google Blog — A Method To Our Madness”
  • “SearchEngineWatch — Google Launches Personalized Home Page”
  • “Gizmodo — Breaking: Google Launching Personal Portal Page”
  • “Lifehacker — Google Personalized Homepage”
  • “O’Reilly Radar — New products from Google”
  • “Slashdot — Google’s New Personalized Homepage”
  • “John Battelle — myGoogle”
  • “Jeremy Zawodny — Imitation and the Slippery Slope of Portaldom: My Google”
  • “Jupiter — David Card — Google and Portals”
  • “Search Engine Marketing Weblog — Personalized Google Home Page”
  • “ — New Personalized Google Home Page”
  • “Search Engine Lowdown — Personalized Google Homepage Launches”
  • “Unofficial Google Blog — Personalized Google Home Page”

What we’re seeing right now is a very primitive first step on the road to integrating all the disparate Google tools and to aggregating feeds and services from other sources. I particularly like now standard Google “ajax” implementation that allows you to drag and drop the page elements to customize it just right.

So what’s the early verdict? Do we think this is a smart move right now? Will Google follow the path of other portals like Lycos and Excite or will this be a new approach?

Originally published at on May 20, 2005.