Globe And Mail: Will RSS kill the e-mail newsletter?:
“What does RSS mean to the content-rich e-newsletter industry? About three months ago, Ken Schafer, president of the Toronto-based Internet consultancy Schafer Group and a founder of The Association for Internet Marketing and Sales (AIMS), simultaneously launched an e-newsletter and added an RSS feed to his company’s blog. Though it’s difficult to determine exactly how many RSS users subscribe to a feed — marketers cite this as one of the few limitations of the system — he estimates that there are about 10 times as many people viewing his feed as the e-newsletter.
Mr. Schafer credits the concept behind RSS with the popularity of the program among his subscribers. ‘[RSS] feeds give the control back to the reader.’
As Internet content publishers, both Mr. Pirillo and Mr. Schafer believe that RSS could replace the need for e-newsletters.
‘It gives us everything we wanted from e-mail newsletters, and everything spam has taken away,’ Mr. Schafer says. ‘I would be surprised if in three years there are any e-newsletters left.’”