Getting Order Confirmations Past Spam Filters

I just “placed an order” with “” and I noticed some interesting copy at the bottom of the confirmation page after the order was completed:

Note: If you do not receive the confirmation message within next several hours, check your spam folder in case the confirmation email got delivered there instead of your inbox. If so, select the confirmation message and click This is Not Spam (AOL), Not Junk (Hotmail), Not Spam (Yahoo), Not Spam (Gmail) or the like, which will allow future messages to get through.

Given the rise in the use of spam filters (often overzealous ones), I think we’ll see more of this kind of stuff in the future. I thought this was particularly useful in that it spelled out exactly what to do for the most common e-mail systems.

Originally published at on April 1, 2005.