Joanna Glasner writes a Wired News piece on the second coming of online advertising. The article backs up the assertion I’ve been making in my E-marketing Course that smart money these days is looking to keywords first and rich media second, with all other online ad formats a “buyer beware” strategy.
“Of that sum, the fastest-growing components were keyword ads and rich media. Keyword ads are the small text promotions that appear on search-engine pages. Rich-media ads are the flamboyant video or animated promotions that frequently superimpose themselves on the screens of viewers who visit content sites.”