Flash Shopping Cart Boosts Conversion Rates

Forrester Research just released a new study on how Flash shopping carts increase conversion rates over traditional HTML carts. You can “pay Forrester US$345 for the report” or you can thank “Pixelbox” for doing the same thing.

Before you get too excited about Flash-enabling your e-commerce site, note that Forrester recommends eliminating known flaws from your current HTML process as a starting point.

Any good examples of Flash-based shopping carts out there other than Forrester’s “TJ Maxx example”?


Originally published at www.onedegree.ca on February 28, 2005.