People are starting to talk about the subliminal ads in the recent McDonald’s Canada TV ads.
During the ad you will notice the URL dugg.ca. The URL is carved into a bench in one scene, a licence plate on the grand prize a few times, and a subliminal insert in other shots.
This might be something that McDonald’s is doing (as suggested by Marketing Wonk in their McDonald’s Has Lost Its Mind post).
Or it may be more along the lines of Vicker’s vote2day.com offline to online effectiveness campaign last year (which was absolutely brilliant by the way).